|
週次 |
日期 |
單元主題 |
|
第1週 |
9/12 |
Introduction |
|
第2週 |
9/19 |
ch1_Technology-Driven Consumer Behavior |
|
第3週 |
9/26 |
ch2_Segmentation, Targeting, and Positioning |
|
第4週 |
10/03 |
ch3_Consumer Motivation and Personality |
|
第5週 |
10/10 |
國慶日放假 |
|
第6週 |
10/17 |
ch3_Consumer Motivation and Personality |
|
第7週 |
10/24 |
ch4_Consumer Perception |
|
第8週 |
10/31 |
ch4_Consumer Perception |
|
第9週 |
11/07 |
ch5_Consumer Learning |
|
第10週 |
11/14 |
期中考 |
|
第11週 |
11/21 |
ch6_Consumer Attitude Formation and Change |
|
第12週 |
11/28 |
ch6_Consumer Attitude Formation and Change |
|
第13週 |
12/05 |
ch7_Persuading Consumers |
|
第14週 |
12/12 |
ch8_From Print and Broadcast Advertising to Social and Mobile Media |
|
第15週 |
12/19 |
ch14_Consumer Decision-Making and Diffusion of Innovations |
|
第16週 |
12/26 |
ch16_Consumer Research |
|
第17週 |
1/02 |
元旦補假 |
|
第18週 |
1/09 |
期末考 |